Built for Connection: How We Helped Erasore Create a Website for Growth and Client Engagement
Erasore | Design – Branding – marketing
Overview
Erasore, a provider of wellness seminars, needed a stronger online presence to reach more clients. They had a basic website, but the founder wanted a more polished website that better reflected her business and vision.
Key Objectives:
- Redesign the Squarespace site for a professional, user-friendly experience.
- Build a cohesive brand identity aligned with Erasore’s mission.
- Set up automated email marketing for ongoing client engagement.
We transformed the client’s Squarespace site with a modern design and improved navigation, making it easier for visitors to engage and boosting their online presence.
Branding
We created a custom branding strategy with colors, imagery, and fonts that reflect Erasore’s holistic approach and integrate seamlessly into the site’s design.
Marketing
Integrated with ConvertKit to grow email subscriptions and kickstart email marketing.
- Subscriber tagging for targeted communication.
- Custom branded email templates for consistency.
- New subscriber email sequence to welcome and engage new leads.
Results
Enhanced Professional Image
The redesigned site conveys a polished, professional image that aligns with Erasore’s core values and mission.
Improved User Engagement
Visitors can now easily navigate the site to learn about Erasore’s offerings, and the strategically placed forms encourage interaction.
Automated Marketing Success
With ConvertKit in place, Erasore has an organized system to collect and segment leads, send automated emails, and effectively nurture both individual clients and corporate groups.
